If you are doing any type of pay-per click ads or article marketing then you absolutely, positive must be using Google Keyword Tools or some other form of keyword search.
The use of keyword search is and should be considered a key critical tool in your marketing campaign. Without the use of a keyword search could be the difference between being at the top of the google search engine and having you information lost among the thousands of others who submitted nearly the same thing.
When using keyword tools you want to search for a word or phrase that you think other people would search for. Enter the same words or phrases you would use if you were searching for something. Of course the really good search words are gonna show up the most so this is were you have to be creative.
You want to find keywords that have a search volume of at least (1000), (5000) would be even better. If the search bar is full
that means you will have lots of competition and it will be very difficult to get to the top on the search engine. So be sure and pick keywords with a much lower bar like about 1/4.
Make your articles about 350 words or less, use your main keywords in the headline, the opening paragraph and at least once in every paragraph that follows and you will be on your way to the top!


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